You feel it every day. New AI tools drop every week, your inbox is full of hype, yet your campaigns and workflows still look pretty similar to last year.
You want to accelerate AI marketing adoption so you can save time, lower costs, and win more deals. But your people are busy, a bit skeptical, and honestly a little tired of big transformation projects.
The gap is not tools. It is human behavior.
That is actually good news. It means you can accelerate AI marketing adoption with a clear playbook, not a giant tech overhaul.
Here is the uncomfortable truth most vendors will not tell you: research shows successful technology adoption follows the 30-40-30 rule—30% technology, 40% change management, and 30% data foundation. Most AI adoption initiatives fail because they focus too heavily on technology without adequate attention to organizational change and data quality.
You do not need to buy expensive software to see a change. You need to shift how your team approaches their daily tasks.
This guide walks you through that playbook.
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