Industries
Match the work to the way buyers decide.
Kontext Group's B2B work is aimed at service companies, SaaS and IT businesses, and industrial or technology suppliers. The buying process determines which qualification, content and sales handoff needs attention.
Three buyer situations
Describe the sale you need to support.
Start with your offer and the way a buyer reaches a decision. The useful scope follows from the point that needs attention.
Scope follows the business question and the evidence available.
Bring the context
- Your offer and typical buying process
- The enquiry or sales handoff in question
- The outcome and accountable decision-maker