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Ecommerce

Make the next order worth acquiring.

Kontext Group connects paid acquisition, checkout, lifecycle email and measurement around orders, margin and repeat purchase. Start with the part of that journey you need to understand or change.

Discuss ecommerceCRM and email

From the first click to the next order

  1. Acquisition

    Bring the right buyer to a product that is available and worth selling.

  2. Order

    Connect the campaign, product page and checkout to the order record.

  3. Repeat purchase

    Use relevant lifecycle email to support the next purchase.

Keep the numbers in context

Order revenue

Use the same treatment of tax, shipping, discounts and refunds.

Advertising return

ROAS compares attributed revenue with spend; it is not profit.

Contribution

Deduct the relevant product, fulfilment, payment, return and acquisition costs.

Repeat purchase

Separate first and returning customers over a stated period.

Where the correction belongs

Give the budget a margin basis.

Describe the order, acquisition or lifecycle question you need to resolve. Define the evidence and the work before changing the spend.

Discuss ecommerce

Review and implementation have separate scopes.

Agree before work begins

  • The metric and reporting period
  • The account, store and lifecycle scope
  • Who implements and verifies each change