Inside the advertising account
Account review
- Campaigns, search terms and budget use
- Ad structure and recorded conversions
- Findings and a written next decision
Google Ads
Know what your Google Ads account is buying.
Your account reports conversions. Find what deserves the budget and whether the question belongs inside Google Ads or in the wider path to a sale.
Choose the review that answers your question.
Connected surfaces, when included
Wider review
- Landing pages and the intended visitor action
- Measurement and consent setup
- CRM handoff or other named systems
What decision are you trying to make?
| Your situation | The work | Responsibility |
|---|---|---|
| Account reviewYou want a second opinion on Google Ads. | Get prioritised findings on the account and a written decision note. | Your team or agency can act on the findings. |
| Wider reviewThe account and business numbers do not agree. | Include the agreed measurement and landing page questions in the review. | The proposal names every system and page included. |
| ManagementYou want help running the account. | Agree the execution and reporting work for your campaigns. | You retain the budget and commercial decisions. |
Questions about Google Ads
Does the account review include our landing pages?
The account review focuses on Google Ads and makes a surface check of recorded conversions. Landing pages and deeper measurement checks are included when the wider scope says so.
Can our current agency use the findings?
Yes. The review provides findings and a decision note your team or agency can use. You decide who carries out any changes.
What do you need to scope the work?
Tell us the business goal, the account and the decision you need to make. Account access and any wider systems needed are agreed before the review.
Decide where the next budget goes.
Tell us what you need to know about your Google Ads account or the journey after the click.
Useful context to share
- The account's business goal
- The question behind the review
- Your current team or agency