Make your ad spend count.
Paid media judged by the pipeline, not the dashboard.
Your ads report conversions. Your sales team needs opportunities. Get a clear view of what to change in the account before you commit more budget.
Where the campaign source is lost
- Ad: Spend
- Landing page: Promise kept?
- Enquiry: Counted here. Campaign source lost here.
- CRM: Source unknown
One account, four places a conversion can be lost.
Start with the account. Add the landing page, enquiry route or sales handoff when the question needs it. Your written scope says exactly what is included.
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In the account review
Ad account
Structure, targeting, bidding, search terms, creative and conversion tracking.
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Added by scope
Landing page
Does the page keep the ad's promise, and can the visitor actually do the next thing?
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Added by scope
Enquiry route
Which fields reach the CRM, with which source, and whether duplicates and errors are visible.
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Added by scope
Sales follow-up
Do the pipeline stages and the campaign report describe the same enquiries?
Where are you with this account?
Match the purchase to your problem. Get an independent review, support your own team or hand over the agreed execution.
| Where you are | What you get | Who does the work |
|---|---|---|
| ReviewYou want a second opinion on the account. | Prioritised findings and a written decision note. | Your team or current agency can act on it. |
| AdvisoryYour team needs help with a specific decision. | One question worked through, with written next steps. | Your team implements. |
| ManagementYou want the account managed to an agreed plan.Request a management proposal | Account execution, a baseline and a reporting rhythm. | You retain the budget and commercial decisions. |
| Review, extendedThe account looks healthy but the pipeline is weak. | A review of the agreed landing, enquiry and CRM steps. | Corrections are scoped separately. |
What the review covers
What a PPC review does and does not include.
Do we have to replace our agency to buy a review?
No. A review needs read access and the business context. It runs alongside the current team, and the decision note is written so they can act on it.
Does the review cover our landing pages and CRM?
Only when the scope says so. The account review inspects the ad account. The page, the form route and the CRM handoff are observed, and can be added as a separate measurement scope.
What do you need from us to start?
Read access to the account, enough history to see a pattern, the business goal the account serves, and the person who can act on the findings.
What happens after the review?
You own the report and the decision note. Implement it yourself, ask for advisory help on one decision, or commission the fixes. None of the three is required.
What does management commit us to?
Notice and any optional commitment are in the written proposal, not on this page. A review is complete when the report and the decision note land, whether or not you ever buy anything else.
Make your next ad decision with evidence.
Find what to change in the account, then decide who should do the work.
Management and wider measurement work are scoped separately.
What you get back
- Prioritised account findings
- An annotated review for your team
- A written recommendation for the next change