Before the shortlist
Explain the problem, the alternatives and what matters when choosing.
Content and search
Give buyers an answer and a next step.
Your buyers have questions before they contact sales. Put useful answers where they can find them, and connect each answer to the next decision.
Build the answer around the decision.
The buyer’s question
Is this the right solution for us?
During evaluation
Answer the questions about fit, implementation and responsibility.
Ready for the next step
Make the relevant service or conversation easy to find.
Where do you need help?
| Your situation | The work | Responsibility |
|---|---|---|
| DirectionYour team needs a content plan. | Agree the audience, priority questions and planned content. | Your team can create and publish the work. |
| CreationYou need the content produced. | Commission the agreed pieces and their intended next steps. | Your subject experts provide and check the facts. |
| SearchYour useful content is hard to find. | Scope search and content improvements around the pages and questions that matter. | The proposal identifies the pages and work included. |
Questions about content and search
Can you work with the content we already have?
Yes. Share the pages you use and the audience you want to reach. We can agree whether to improve existing material, create new pieces or do both.
Do you cover AI search as well as traditional search?
Yes. We consider both when planning the content and its structure. Placement or citation in an answer cannot be promised.
What do you need from our team?
Your business priorities, existing material and access to people who can verify the subject matter. The proposal sets out who writes, reviews and publishes.
Start with the questions buyers ask.
Tell us what you sell and where your content needs to help the next decision.
Useful context to share
- Your audience and offer
- Pages or topics you already use
- The next action you want readers to take