Strategy and Fractional CMO
Make marketing decisions your team can act on.
Campaigns, people and competing priorities need a clear direction. Decide what to pursue, who leads it and how the team will judge progress.
Make the decision rights clear.
- Your leadershipDecides
- Sets the commercial goal, budget and boundaries; makes the final business decisions.
- Kontext’s agreed roleRecommends and coordinates
- Works through priorities and evidence; leads the agreed marketing decisions and coordination.
- Your team and partnersDeliver
- Carry out the assigned work and return evidence, with dependencies visible.
Choose the level of involvement
| Your situation | The work | Responsibility |
|---|---|---|
| StrategyYou need a clear direction for a decision. | Work through the business context, options and priorities. | Your leadership team makes the commercial decisions. |
| Fractional CMOYou need continuing marketing leadership. | Agree a leadership role for priorities, coordination and review. | Decision rights and involvement are agreed with your leadership team. |
| ExecutionYou also need work carried out. | Scope the selected channel or system work alongside the strategy. | Delivery responsibilities are explicit in the proposal. |
Questions about strategy and leadership
What does a fractional CMO do?
A fractional CMO provides an agreed share of marketing leadership. The role can include setting priorities, coordinating work and reviewing decisions; the exact responsibilities depend on your business.
Do we need to replace our team or agency?
No. We can work with your existing people and partners. The proposal makes the roles and decision rights clear.
Can we ask for help with one decision?
Yes. Describe the decision, its business context and the people involved. We can scope a focused strategy engagement.
Give the next decision a clear owner.
Tell us what your business is trying to achieve and where marketing leadership needs support.
Useful context to share
- Your commercial goal
- The decision or leadership gap
- Your current team and partners