Solutions

Start with how your business sells.

Kontext Group connects acquisition, conversion and customer follow-up around the outcome you need. Choose the path that matches your buying process.

Discuss your situation Explore the services

Two buying journeys

Agree what progress means

Choose the evidence that fits the transaction before choosing the report or the channel.

For B2B

Track which enquiries meet the agreed criteria, who owns their next action and what happens to them in the sales process. Give campaign cost and pipeline outcomes consistent definitions.

For ecommerce

Track orders using an agreed revenue definition, with discounts, returns and relevant costs visible. Separate first purchases from returning customers and state the attribution period.

Bring the business question.

Describe where the buying journey loses momentum and the outcome you want to improve. That is enough context to begin defining the work.

Discuss your situation

Choose the B2B or ecommerce path for the relevant scope.

Start with

How the sale happens today
Where buyers or orders lose momentum
The measure that will guide the decision